How do Lotame Click trackers work? Lotame collects First and Third-Party Data online via the use of Lotame pixel tags, cookies and other technologies. A Lotame pixel creates/checks for persistent cookies such as bkdc, bku, _cc_dc, _cc_id, _cc_cc, _cc_aud. If the user has these cookies they are updated, if the user doesn’t have these cookies ..
Category : Data Management Platform
Name Provider Domain Purpose Expiry Type _cc_aud Lotame crwdcntrl.net Collects and stores Lotame audience data. 269 days HTTP Cookie _cc_cc Lotame crwdcntrl.net Collects anonymous user session data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. Session HTTP Cookie _cc_dc ..
A data management platform (DMP) is a technology platform mainly utilised for targeted digital marketing purposes it collects, unifies, organises and activates first-, second- and third-party audience data from all sources, including the hidden web where third-party cookies are blocked. It is the backbone of data-driven marketing and allows advertisers, agencies and publishers to gain ..